Add Ford-Go Bike ( or any local Bike Share company ) to google maps as a transportation option.
Lack of knowledge surrounding bicycling as a major transportation benefit for oneself and the community.
Creates a tangible measurement for how much cycling is a transportation benefit versus driving. Issues highlighted by the Ford-Go-Bike (Bike Share) post-ride receipt could show how individual riding impacted the environment, finances, calories and/or gas-saved.
If one knows how much biking impacts the environment - then one is more likely to choose bicycling as a option. This may encourage further Bike Share use.
Google maps is a easy way to highlight Bike Share as a viable and economic alternative.