Sarah's expertise range from product design and service design, to business model innovation. Sarah has a particular interest in how design thinking can be applied to the development of an organisation’s capacity to innovate in-house, and loves getting ideas out into the real world as urban prototypes. She has experience of working on new services and digital agendas and has led over 100 projects in the design and innovation field.
When not working on CycleHack, Sarah is leading her team over at Snook.
Barrier you’d most like to be solved?
Hearing people say, ‘It must be really dangerous being on the road, I wouldn’t do it’ is the biggest barrier I’d love to change.
It’s not easy getting on the road and confidence/fear can be the two things that stop people from cycling.
FIXIE OR GEARS?
Gears all the way! I wouldn’t cycle without them.
Where was the last place you cycled?
London - where I now live. I love it! It’s a great city to get around and mostly flat too.
Think it is still Stack Rack. Purely because it’s so simple and it up-cycles materials.
Matt's expertise lie in the areas of product and service design, where prototyping and testing plays a big part in his design process. He is interested in how design thinking can be used to give form to the experiences and interactions around us, making them more accessible, intuitive and meaningful.
When not working on CycleHack, Matt can be found over at Endless Biking as their Operations Manager / Professional MTB Guide & Instructor.
Barrier you come across most often?
For me, I'd have to say finding a place to lock up my bike where I feel confident that it will still be there when I return. I think there is lots of work needed around the area of secure bike parking!
Where was the last place you cycled?
Riding my mountain bike on Vancouver's North Shore. I'm constantly moving between riding my mountain bike and getting around the city on my commuter.
Flat bars or drops?
Flat! I only have one bike at the moment with drop bars and definitely enjoy riding more with flat bars.
I really like the Kodazur - Bike Promenade from CycleHack Brussels. When we first launched CycleHack, many people questioned how you could prototype new street infrastructure ideas and I think these guys did a great job! I also really love Chain Gang from Manchester as I really see it answering a real need!
Mastercard Foundation /
Read about Jo here!
Johanna has spent over 15 years designing and building programmes and businesses for social good across a variety of sectors including higher education, active transport, sport & culture, international aid agencies and social enterprise. In addition to being one of the co-founders of CycleHack, Johanna has created and curated four TEDx events, and the global phenomenon Penny in Yo’ Pants. Johanna also served as a Peace Corps volunteer and USAID programme consultant in Georgia, working with a network of local women’s health organisations.
Johanna currently manages the $27 million, 7 year, MasterCard Foundation Scholars Programme at Edinburgh University which provides full scholarships and leadership programming to African students with high potential but few educational opportunities.
Johanna also received the prestigious Principal’s Medal for her contributions to Edinburgh University.
Read about Keir here!
Keir is an all-around designer who has a strong technical background, having recently graduated with a Masters Engineering degree. With a real passion for changing the world through socially beneficial, technology led projects, he has previously designed products with a strong focus on sustainability through longevity and circular economy models.
Last year Keir worked for CycleHack and helped behind the scenes of the Global CycleHack Event. He is also a common face to be seen at the CycleHack Glasgow events!
The barrier to cycling that he feels has the biggest impact is the perceived inaccessibility of cycling culture vs. pressures to own a car for status reasons. We need to focus on how we can build more positive associations with bikes, restructure the language we use to speak about them and normalise them as everyday objects in people's lives.
His favourite CycleHack is 'CycleHack Chat'. He feels it has amazing potential in terms of the openness of what it could achieve and breadth of people it could reach. This platform allows people that are passionate about improving the experience of cycling to communicate directly, share thoughts, explore ideas and inspire each other all year round!